Presentamos Product KPIs: Impacto Medible Directamente en Tu Flujo de Diseño

In the fast-paced world of product development, the gap between "shipping features" and "proving impact" is where most teams lose their footing. Features get built, launches get celebrated, and then comes the scramble — digging through dashboards, stitching together data points, and hoping something sticks when leadership asks the inevitable question: how do we know this worked?

The problem isn't a lack of data. It's a lack of shared language around what success looks like before the first pixel is placed.

The KPI Problem in Product Design

Most product teams treat Key Performance Indicators as an afterthought — something that gets defined in a spreadsheet after the design is already locked, handed off, and halfway through development. By then, the opportunity to design for measurable outcomes has already passed.

Even teams that prioritize metrics early face a different challenge: choosing the right ones. With hundreds of potential KPIs across acquisition, activation, retention, revenue, and engagement, it's easy to either track everything (and learn nothing) or default to vanity metrics that look impressive in a slide deck but don't actually move the business forward.

We kept seeing this pattern across projects and industries — talented teams building great products but struggling to connect their design decisions to measurable outcomes. No shared framework. No clear benchmarks. No single source of truth that lives where the work actually happens.

So we built one.

Introducing Product KPIs

Product KPIs is a Figma plugin that integrates a library of over 100 industry-tested Key Performance Indicators directly into your design workflow. Each KPI comes with a clear definition, goal context, and common benchmarks for measurement — bringing greater clarity and accountability into the product design process from the very beginning.

But this isn't just a static reference list. The plugin is designed to meet teams where they are and help them make better decisions faster.

How It Works

Intelligent Recommendations

Rather than asking teams to sift through a wall of metrics, Product KPIs includes a step-by-step wizard that collects context about your product, goals, requirements, and constraints. An AI-powered algorithm then processes your answers and surfaces the most relevant, high-impact KPIs for your specific situation.

Think of it as a guided conversation that replaces the midnight Google search for "best KPIs for SaaS" with something far more targeted and actionable.

Searchable Database

For teams that prefer to browse, the plugin provides a comprehensive, frequently updated database of KPIs organized with tag-based filtering. Whether you're looking for engagement metrics for a consumer app or operational KPIs for an enterprise platform, you can find exactly what you need in seconds.

In-Context Tracking

With one click, the plugin exports a tracking widget directly into your Figma file. Each widget includes the KPI's definition, goals, benchmarks, and links to additional resources — along with input fields for ownership assignment and notes. This keeps the conversation about measurement anchored in the same space where design decisions are being made, rather than scattered across separate tools and documents.

Export Anywhere

Not everything lives in Figma, and we built for that reality. Product KPIs supports export to a variety of common file formats, making it easy to share your selected KPIs with stakeholders, plug them into project management tools, or integrate them into the rest of your product stack.

Why We Built This

At Arsonist AI, we believe the gap between design and measurable impact shouldn't exist. Designers and product managers deserve tools that make defining success a first-class part of the creative process — not a reporting exercise that happens after the fact.

We've seen firsthand how the right KPIs, chosen at the right time, can transform team alignment. When everyone is working toward the same clearly defined outcomes, decisions get sharper, debates get more productive, and the work itself becomes more intentional.

Product KPIs is our attempt to make that alignment effortless — embedded directly in the tool where the work is already happening.

Get Started

Product KPIs is available now on the Figma Community. Install it, run the wizard, and start designing with measurable intent.

We'd love to hear how your team approaches KPI selection and what you think of the plugin. Reach out to us at info@arsonistai.com.